Top 10 Reasons Why Shopify Stores Should Use Product Videos

Shopify is super popular among ecommerce folks, thanks to its ease of use and host of features. If you're running a Shopify store, you're probably on the hunt to boost engagement, trust, and of course, sales. Well, using product videos on your Shopify pages is a killer move for all that.

Here, we're diving into ten solid reasons why you should use product videos. We'll also chat about how tools like a product video creator can help make the magic happen, even if you're a total beginner. By the end of this, you'll see just how product videos can revamp your online store.

1. Videos Make Products Clearer

Shopping online means customers can't touch or feel the product, right? Descriptions and photos only get you so far. A product video shows it all—how it works, the size, features. Basically, it makes your product easy to grasp.

Example: A store selling electric kettles used quick demos to show heating speed and water capacity, and saw customers sticking around 15% longer just to check them out.

2. Boosts Sales

Hands down, videos sell. Studies show 84% of people are more likely to buy after seeing a video. When customers see something working, they feel more confident hitting that 'buy' button.

A video on Shopify product page can turn a casual surfer into a real buyer by tackling doubts with simple, visual answers.

3. Keeps People Watching

Put videos on your product pages and watch as the time customers spend there skyrockets. This extra engagement is like a thumbs up from Google when it comes to rankings. Plus, it gives you more chances to pitch those benefits or upsell other goodies.

Using a video creator that ensures quick loading can keep viewers interested without dragging down your site's speed. Pair it with Shopify’s SEO features for best results.

4. Cuts Down Returns

When customers know exactly what they’re getting, they make better choices. Less guessing means fewer returns, and that saves you the hassle and cash on logistics and returns.

Case Study: A dropshipping store on Shopify saw a 20% drop in returns within three months by adding product demo videos to 100+ items.

5. Builds Trust

Videos add that personal touch, showing the real-life use of products. This builds trust among potential buyers who might be on the fence about online shopping. Including authentic demos or testimonials can reassure shoppers your store is legit.

This aligns with Google’s EEAT principles, enhancing transparency and user experience, which could help in search rankings, too.

6. Helps with Mobile Shopping

Everyone's shopping on their phones these days. Videos are more captivating on mobile than static text and images. Short, punchy videos you make with a product video creator can ensure your Shopify pages shine on mobile.

Watching a quick demo speeds up decision-making for mobile shoppers and drives conversions.

7. Perfect for Social Media

Beyond Shopify, product videos are content gold for social media platforms like Instagram, Facebook, and TikTok. A good video creator lets you craft consistent videos that are easy to share on different channels.

Shareable videos ramp up brand awareness and lead more folks back to your Shopify pages.

8. Supports SEO

Google digs sites with rich content, including videos. Dropping videos on your pages boosts SEO by upping dwell time, lowering bounce rates, and offering more context for search engines.

Using main keywords like your product video creator terms along with secondary ones like video on shopify product page in your video titles and descriptions can boost visibility.

9. Saves Time and Money

No need to break the bank or have mad skills to churn out good videos. Plenty of user-friendly platforms offer templates, drag-and-drop editing, and automation to whip up pro-looking videos fast.

This lets store owners, agencies, and freelancers stack up on engaging content without going broke or delaying.

10. Show Off Benefits

Sometimes, it’s tough to make a product’s perks shine. A quick video can spotlight features, how to use it, size comparisons, or any special qualities.

For instance, a fitness store might use videos to show workouts with their gear, giving potential customers both an explanation and inspiration.

How to Add a Video to Your Shopify Product Page?

Step 1: Pick a Video Creator Tool

Find software that fits ecommerce video creation. Look for stuff like templates, easy edits, mobile optimization, and Shopify integration.

Step 2: Plan Your Video

Think about whether you want demos, unboxings, how-tos, or testimonials. Make sure it aligns with sales goals.

Step 3: Make Your Video

Use your phone or a camera to capture product footage. Or go for animations if you prefer a simpler style.

Step 4: Edit and Optimize

Use the video creator to trim, add text, music, and branding. Keep it short and sweet to keep viewers engaged.

Step 5: Upload and Embed

Put your video on Shopify or host it on platforms like YouTube or Vimeo and embed it on your page using Shopify’s video block or custom theme code.

Step 6: Test and Monitor

Check how it loads on desktops and mobile devices. Use Shopify analytics to track views and sales.

Conclusion

Adding product videos to your Shopify store gives a big advantage: better understanding of your products, more sales, and trust building. These benefits are there whether you’ve got your own brand, run an agency, or do dropshipping.

With a reliable product video creator, whipping up custom-tailored videos becomes affordable and simple. Remember to optimize for mobile and SEO to maximize the payoff.

Kick off your video creation journey today and watch as it elevates customer experience and enhances ecommerce success.

Want to ramp up your Shopify store with product videos? Check out top video creator tools and dive into engaging your customers more effectively and upping those conversions.