Product Video Maker App vs. Ecommerce Video Services: Cost & Efficiency Compared

Introduction

If you run a Shopify store or an ecommerce business, adding video content can really help boost your sales and engagement. But should you use a product video maker app or hire professional ecommerce product video services? Let's break down both options in terms of cost, efficiency, and quality to help you decide which fits your needs and budget.

What Is a Product Video Maker App?

Definition and Features

A product video maker app is a tool, typically cloud-based or mobile, that lets ecommerce entrepreneurs create product videos without needing expert skills. These apps provide:

• Templates that are ready to go for ecommerce
• Drag-and-drop interfaces for swift editing
• Libraries of stock footage, music, and effects
• Easy export and upload options directly to platforms like Shopify and Instagram

Typical Use Cases

Many Shopify store owners turn to product video maker apps to quickly generate promotional videos. An online reseller, for instance, could whip up a 30-second demo or explainer video in just under an hour with apps such as InVideo or Promo.com.

Benefits for Beginners

These apps cater to beginners with simple, step-by-step workflows. Even if you've never edited a video before, there's a good chance you could still create something professional-looking by customizing templates. Plus, many apps have mobile versions, so you can edit videos wherever you are.

What Are Ecommerce Product Video Services?

Definition and Offerings

Ecommerce product video services involve hiring professional agencies or freelancers to craft custom product videos tailored for your brand and audience. Services often include:

• Concept development and scripting
• High-quality filming with proper lighting and settings
• Expert video editing and motion graphics
• Voiceover or soundtrack production
• Optimization for ecommerce platforms

Examples of Deliverables

When you hire a video agency, you might get a series of slick 60-second videos showcasing product features with storytelling, animated overlays, and professional voiceovers, all aimed at converting viewers into customers.

Who Uses Ecommerce Video Services?

These services are a go-to for ecommerce marketers, agencies juggling multiple Shopify stores, and dropshippers striving to establish brand authority with standout videos in saturated markets.

Cost Comparison: Product Video Maker App vs Ecommerce Video Services

Pricing Models for Product Video Maker Apps

Most product video maker apps come with tiered subscriptions, usually between $10 to $50 a month. Some have free plans but with limited features. You pay a set monthly fee and can whip up endless videos yourself—great for businesses that need regular videos.

Pricing Models for Ecommerce Video Services

Ecommerce video services charge by project. Prices vary greatly depending on video length, complexity, and the agency's reputation, but typically start around $500 and can soar above $5,000 per video. This cost covers top-notch production from start to finish.

Real-World Cost Example

A Shopify dropshipper I chatted with recently weighed the costs. Using a product video maker app, they spent about $30 a month, creating four videos each month. Using a freelance ecommerce video service for the same number of videos cost them around $3,000 in total. The app was cheaper but more time-consuming, while the service was pricier but saved time and delivered polished results.

Efficiency and Time Considerations

Speed of Video Production with Apps

You can knock out simple videos in less than an hour on a product video maker app, depending on your familiarity. They're ideal for quick promos or A/B testing different styles.

Timeframe for Ecommerce Video Services

Professional video production takes longer—usually between 1 and 3 weeks from briefing to final delivery. This timeline includes consultations, shoot schedules, revisions, and delivery, so planning ahead is key.

Who Benefits from Faster Turnaround?

If you need regular, quick video updates—like for flash sales or new launches—apps make sense. Large businesses with long-term marketing strategies might go for the quality of professional services despite longer lead times.

Quality and Branding Impact

Quality You Get from Product Video Maker Apps

Apps can give you decent videos with clear visuals and smooth animations. But keep in mind they depend heavily on templates and stock resources, so videos might seem generic if not personalized carefully.

Quality Delivered by Ecommerce Video Services

With pros, you get high production quality. They capture unique footage, tailor the message to target audiences, and incorporate brand style and storytelling elements that are often missing in most apps.

Brand Authority and Trustworthiness

High-quality ecommerce videos project professionalism and build customer trust—a must in competitive markets like Shopify. That said, consistent updates with apps also help build brand credibility over time.

Practical Insights and Use Cases

Case Study: Using a Product Video Maker App

A Shopify reseller dealing in electronics used a big-name product video maker app to churn out ten explainer videos in two months. Sales of the featured products jumped by 25%. The app let them quickly try out different designs, messages, and calls-to-action.

Case Study: Investing in Ecommerce Product Video Services

An ecommerce agency managing several client stores hired a pro video service for polished product launches. These videos boosted customer retention and bumped average order value by 18%. The higher initial cost paid off with videos featuring powerful storytelling and a premium look.

Security, Compliance, and Trust Factors

Data Safety in Video Maker Apps

Reputable video maker apps stick to data protection standards like GDPR. Your videos and business data are kept safe, and many apps allow you to control privacy settings and sharing permissions.

Trustworthiness of Ecommerce Video Services

Professionals usually sign NDAs and contracts ensuring your product info stays confidential. Agencies with clear pricing and portfolios gain trust and exhibit reliability.

Choosing Reliable Providers

Before choosing any video app or service, read reviews, check past work, and look for client testimonials. Reliable providers reduce risks and ensure you're happy with your videos.

Actionable Tips for Choosing the Right Video Solution

Assess Your Budget and Volume Needs

If you need a heap of quick videos and have a tight budget, a product video maker app is the way to go. But if quality or storytelling is top priority and the budget allows, think about professional video services.

Test Free Trials or Samples

Try out free app trials to see how easy they are to use. Ask services for sample videos or pilot projects to check their style and professionalism.

Plan Based on Your Marketing Goals

If your goal is rapid content output, apps are your friend. If it's about creating a few standout videos that build long-term brand value, professional services might be the answer.

Conclusion

Both product video maker apps and ecommerce product video services have their strengths. Apps are cost-friendly, quick, and easy for beginners—ideal for Shopify owners and ecommerce entrepreneurs needing regular fresh content. On the flip side, professional services provide high-quality, customized content, great for marketers looking to build brand authority through a premium presentation.

Think about your budget, time constraints, and marketing plans carefully. Try out app tools if you're just starting in video production, and switch to professional services as your needs expand.

Call to Action

Ready to kickstart engaging product videos for your ecommerce store? Start with a trusted product video maker app to create your first video in no time. When you're ready to up your game, explore specialized ecommerce product video services for a brand boost. Whichever you choose, consistent, quality video content will help your Shopify store shine and convert more visitors into buyers.