AI Product Video Maker vs Video Editing Software: Which Is Faster for Shopify Sellers?

Shopify sellers deal with a big hurdle: crafting great product videos quickly, without dropping the ball on quality. Videos are super important for ecommerce—let's be real, they show off your products in action and help boost those conversion rates. But, yeah, time and skills can really get in the way of making videos. This article dives into two go-to options for making Shopify product videos: AI-driven video makers and old-school video editing software.

We’ll take a look at which option is quicker, suits your skills, and, in the long run, gives you better results. Whether you're running a Shopify store, are into ecommerce marketing, a freelancer with an agency, or just into dropshipping, this guide showcases the speed perks of each tool with some tips on picking the best one for you.

Understanding AI Product Video Makers

What are AI Product Video Makers?

AI product video makers are platforms using artificial intelligence to streamline video creation from images, text, and other input. They generally come with ready-to-go templates, auto-edited clips, voiceovers, and music. AI does the heavy lifting in minutes, perfect for social media or Shopify storefronts.

Think tools like InVideo, Clipchamp, and Lumen5. They are a great match for those short on video editing experience because they cut down manual work.

How AI Video Makers Speed up Shopify Product Video Creation

AI video makers shave off loads of time by automating editing, transitions, and effects. For Shopify sellers, this means:

• Fast Templates: Utilize templates tailored for ecommerce, like product demos or social ads.
• Auto Editing: Drop your photos, type in text, and let AI handle the sequence efficiently.
• AI Voiceover & Music: Get built-in text-to-speech and royalty-free music, no searching needed.
• Export Ready: Videos come perfectly sized for Shopify or social channels, so no extra resizing needed.

Here's a real-life instance: A Shopify dropshipping store managed to make 3 product videos in under 2 hours using an AI video maker, a process that otherwise took 6-8 hours with traditional editing software.

Limitations to Consider

AI makers, while fast, generally have limited customization. If you want to go beyond templates, things can get tricky, and creativity might feel a bit constrained. Some tools might pump out videos that look a tad generic unless you tweak the templates just right.

Moreover, these AI tools often rely on cloud services. It’s essential to pick one that complies with data protection standards, especially when you're uploading product images or customer information.

Overview of Traditional Video Editing Software

What is Video Editing Software?

Video editing software—think Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve—provides solid manual tools for video crafting. Unlike AI tools, you’re in the driver's seat for cuts, transitions, layering audio, effects, and color tweaks.

They are industry gold standards and the go-to for pros, but newbies can manage with some time investment. Options such as Adobe Premiere Rush or iMovie make things easier with their beginner-friendly interfaces.

How Video Editing Software Impacts Shopify Video Production Time

Creating product videos with editing software typically involves:

• Footage and photo imports
• Trimming and sequencing clips
• Adding text animations and overlays
• Color grading and adding effects
• Syncing sound and voiceovers
• Rendering to the right formats

This can take hours—or days—depending on how complex and polished you want the video to be. Like this Shopify apparel brand owner who spent 5 hours fine-tuning a 2-minute demo video using Premiere Pro, trying to balance polish and impact.

Advantages of Video Editing Software

It gives you total creative freedom, letting you craft videos exactly how you imagined, aligned with your unique brand. They support high-quality formats and fancy effects, perfect if video marketing is crucial for your brand identity.

Keeping files locally can also be a plus for data safety and when working offline. Most programs let you add marketing essentials like custom logos, product highlights, or advanced animation sequences.

Challenges for Beginners and Time Constraints

The learning curve can be a doozy. For many Shopify sellers with no editing background, software can feel daunting. Learning the ropes, shortcuts, and workflows takes effort.

And not to forget, video editing demands a good computer, so that could mean extra costs. Rendering videos is slower, especially on basic machines, which drags out publishing times.

Comparing Speed: AI Product Video Maker vs Video Editing Software

Step-by-Step Speed Comparison

Here’s a quick rundown of making a 60-second Shopify product video using both methods:

Using AI Product Video Maker

• Select an ecommerce template (5 min)
• Upload product images/videos (5 min)
• Enter product details and tags (5 min)
• AI generates the video and you make minor edits (10 min)
• Preview and export the video (5 min)

Total time: About 30 minutes

Using Video Editing Software

• Import footage and review clips (10 min)
• Trim and arrange clips (20 min)
• Add text, branding elements (20 min)
• Insert music and sync voiceovers (15 min)
• Color correction and effects (20 min)
• Render, review, and export (30 min)

Total time: Roughly 1.5 to 2 hours or more, based on skill

Real-World Use Cases and Feedback

Shopify marketers say time-saving is the main win of AI video makers. A survey by Social Media Examiner found that 68% of ecommerce businesses noted AI tools cut down video creation times by over half compared to manual editing.

Meanwhile, agencies handling custom Shopify client videos stick with traditional software for absolute branding and customization, accepting the longer timelines to meet client needs.

Incorporating Shopify Product Video Tools into Your Workflow

Choosing the Right Tool Based on Your Needs

When deciding between AI video makers and traditional editing software, think about what matters to you:

• Need lots of fast videos? AI video makers are your buddy.
• After unique, brand-focused videos? Go for video editing software.
• New to video editing? AI video makers are your best bet.
• Experienced in video editing? Software gives you more creative leeway.

Combining Both Tools

Some ecommerce entrepreneurs use both tools. AI makers are great for quick promo clips or social media ads. But when it comes to flagship store videos or high-stakes ads, they switch to software editors.

Other Useful Shopify Product Video Tools to Explore

Shopify sellers can also look into tools like:

• Canva Video: User-friendly with lots of ecommerce templates.
• Animoto: Drag-and-drop video maker with branded templates.
• Wave.video: AI-driven editing options focused on social media.

These tools offer a sweet spot between automation and creative control, great for sellers shifting from beginners to intermediate levels.

Ensuring Trustworthiness and Security in Video Tools

Data Protection and Compliance

Shopify folks often upload product images, customer details, or secretive content to video platforms. Pick AI video makers that stick to standards like GDPR and CCPA. Transparent privacy policies and secure cloud storage lower data breach risks.

Reliability and Support

Pick tools with a track record for uptime and responsive support. Check user reviews on platforms like G2 or Trustpilot for reliability insights. Some vendors offer money-back guarantees or trial periods so you can test without risk.

Summary: Which Is Faster and Best for Shopify Sellers?

AI product video makers save time for Shopify sellers wanting quick, easy video content. They do the grunt work of editing and let you get videos out in no time, even if you're just starting out.

Video editing software excels when creativity and custom branding top the priority list. It takes longer and requires learning but gives you total command over video quality and detail.

Your choice hinges on what you need. Fast, frequent social media ads or product teasers? AI tools are your go-to. High-impact, polished flagship videos or client projects? Time to hit the software editing route.

Combining both approaches in your Shopify video workflow lets you play it fast or creative as needed.

Call to Action

Want to make amazing Shopify videos faster? Give an AI product video maker a go and speed up your content game. Try free trials of top AI video platforms to see the time you’ll save. Meanwhile, if you crave more creative control, check out beginner-friendly editing software. Start small, build up your skills, and let video marketing boost your Shopify success.